Superdry & Co stands as an authentic premium outfitter, built on the pillars of craft and culture. Our collections revisit heritage garments from iconic outerwear to refined jersey, shirting, and denim. Reimagined with contemporary tailoring, premium fabrics, and meticulous attention to detail. The result is a timeless wardrobe that balances quality and versatility, empowering confidence while maintaining an understated sophistication.

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About AKI

Founded by Dr. Saad F. Al Khayyat in 1982 in Dubai, Al Khayyat Investments (AKI) is an Emirati family-owned conglomerate regarded as a pioneer in several industries in the Middle East, operating across multiple sectors, spanning pharmaceuticals, medical equipment, retail, food and non-food consumer goods, fitness, automotive, environmental services, logistics, manufacturing, and contracting. Today, the group employs approximately twelve thousand employees in the UAE and its branches in the GCC, Iraq, Jordan, and Egypt. AKI was ranked among the ‘Top 100 Arab Family Businesses’ in 2025, according to Forbes Middle East.